The Heart of the Work
There will be more here but in the meanwhile…
A Word on SEO
SEO, or Search Engine Optimization, is vital for any business that deals online. When simple keywords can drive traffic in droves to your website or simply keep potential customers away because the proper keywords are not being used, it is important that your SEO is done correctly.
In early 2011, Google rolled out their Panda update and it was a game changer. Content that was not considered valuable lost their high rankings in search results. The name of the game is not only proper use of SEO but real content that is valuable for people, not search engines. With each new version, Panda has hit websites with low quality content harder and harder in hopes of bringing helpful information to the top of the rankings.
I have authored company blogs that have increased traffic by 300% and sales by 50%. The content for my pet project, Green Your Apartment, has climbed in search engines due to its accessible and helpful content. How did your website and sales do post-Panda?