R. Bruce Tanner and Associates is a third-party administrator for retirement plans in the Atlanta area. I was brought on by the graphic designer (LNP Studios) to redo the website copy for improved readability, punch and SEO. The result was a clean copy that is understandable to the every day reader despite the technical nature [...]
Need clean, engaging copy?
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My name is Marie Holzer and that's what I do.
Trader Joe’s Does It Again
I am a big fan of the copy Trader Joe’s uses to sell its products. I’m sure other have come before me, but they have a succinct and often hilarious way of grabbing their customers attention. For example, their bathroom tissue: This is good copy. Trader Joe’s knows their market and is reaching out to [...]